I am re-posting my point-of-view on shopping at the farmer’s market that I published last fall. I was reminded of it based on reading the discussion today on RetailWire.com, which was to input on whether farmer’s markets posed a share threat to grocery. Many opinions say not really, but I say the dimensions of experience and almost a hyper-local level of support and loyalty for the people who work at these markets poses something to think about. Culturally, we are moving to a familiar local and divergent way of living that supports commerce that feels comfortable and provides value.
I’m not willing to trade the experiences I love at the market and seek price-matching online and by scouting the store flyers. Too much time and running around; time I could be spending with my market friends. I learn more by talking to people who produce the goods I buy and proudly use.