When Walmart began airing it’s TV ads letting the nation know it will match prices, a little bit of chaos ensued. Namely, the sales associates wouldn’t match prices at the registers unless the shopper had the other ad in hand. Hmmm, not so good for the shopper, right?
After a few weeks of confusion, Walmart has taken steps to actually help the shopper get the deals. But shoppers must still ask. The good news is that Walmart is now training associates to be more responsible themselves to have other ads and flyers handy, and to take some personal responsibility to the mission of attracting more shoppers more often by being ready to make good on the national ad campaign.
Interestingly, the retailer has also activated the Walmart Moms to make and post personal videos on their blogs and on YouTube to help train shoppers how to navigate the policy and get the deal. I looked at some of these video’s and while they’re helpful, they’re not getting many views. One posted on April 12 had 87 views, another had 287. That’s not making a very big dent in clearing up the confusion.
Is Walmart too late? Is the price-matching campaign just another grasp for shoppers who have moved on and found satisfying shopping experiences elsewhere? I have to drive 30 minutes to get to the nearest Walmart supercenter, so this is a campaign lost on me, given the price of gas and about twenty other well-priced options I can shop without feeling very much financial stress. I also, just for fun, looked at the 18 coupons I could print from walmart.com and decided there wasn’t anything worth activating. If I had a pet, the best offers out there were from Purina, just in case anyone with pets wants to print them!
What about you? I’d love to share some experiences, so let’s hear your shopper stories and point-of-view on this effort.