Yesterday, the RetailWire discussion board posed some questions about the merits of using big data sets to gain understandings and insights into shoppers. Use of big data sets is a growing trend, in part because the data is available, and in part because advanced (and mega-fast) analytics truly can churn out a lot of information.
But the key is what is actually done with the data, both on the front-end query and the back-end actions taken from data outputs.
The comments are here in the link below. Whatever your job, if you touch retail in any manner, this is worth ten minutes of your time to read.
(In my humble shopper marketing opinion!)