Which comes first? The chicken or the egg? The sale or the system? The process or the team?
I think the answer to all of these is a combination of effort and trust.
When the bird goes through the effort to lay the egg, she trusts in the opportunity for either a meal for someone else in the food chain, or the chance for a next generation.
When the smart person sells an idea that is great, they trust the organization that they represent will put in the required effort it takes to build the system to make it happen.
And when a process comes first, it works in theory, but sometimes its the sheer effort and trust (read KARMA) of a team can shine like a beacon to lead a client through new or muddy ground toward a big win.
And that is why some of us keep our heads high and our reputation on the line every day. Bring on the chickens and the eggs. We’re building a feast!