It’s August and I’m shopping. Like a siren, the back-to-school shopping crave pulls me into Nordstrom. But my kids are out of school and I’m not in school. I saw no ads, I have no flyers from the postman. I should resist the primal urge. But the bell’s ringing in my head and I want to be in the stores.
I have rationale, believe me! Industry conference season is coming up and I’m a consultant. That equals a need, but really, a desire to be in the stores browsing all the new arrivals is the real pull.
I have yet another rationale! This one involves upcoming travel to the Caribbean and summer sale racks. This means nice clothes without sticker shock. Works for me, and is surely the reason the for a jam packed parking lot.
I know why July retail sales were up, and why Back-To_School forecasts f02 2012 are up. It’s just that we really WANT to be in the marketplace. It’s primal, and seasonal. Just like the urge to go to the farmer’s market for the late summer harvest, we are pulled to the mall.
For the sake of the industry of shopping, this pleases me.
So does this cute seasons’ hottest mustard skirt I bought. And the shoes! Nothing beats new red shoes!.