A few years back I sat in a conference hall enjoying this jitter-bug kind of of guy flit about the stage and roam up and down the aisles ranting about human culture and marketing.
I was riled up, excited by this McCracken guy, being a former student of both anthropology and marketing… and then of course I had to go back to work. I’m lucky my work combines these disciplines nicely, working through various models for innovation and insight.
Today, I’m more excited than ever, reading Grant McCracken’s new book “Culturematic” because the main theme is about blowing up the models and provoking the world with experiments that probe the possible.
It’s easy to love this kind of a book. It’s hard to get paid to do the kind of work he’s recommending. But it’s 100% possible to invigorate your mind with this thinking.
I’m gonna get crackin’ on finishing this book and give my mind a nice big long rope to play with. This is business conversation worth joining.