The Grabbing Power of Visual Icons

During a recent visit to Target in search of new earbuds to replace a pair that got stepped on, I found myself standing at the electronics counter making a purchase. While I am in fact a shopper that notices many things, clutter around a retail counter rarely gets any attention. Mainly I think its annoying and in the way.

But, in the midst of paying, SOMETHING ICONIC caught my eye. It was on a typical rack of gift cards –  a sea of clutter that’s hard to read and impossible to shop, in my humble opinion.

But these babies jumped out at me big time. Why?

These icons spell “pleasure” to the brain!!

 

Because my brain is patterned to recognize the two images as associated with pleasure. So, while out of context in a store versus on a screen, they break through the clutter and get noticed.

Nice work, Apple.  I almost gifted myself on the spot. Almost.

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