We travel to the Carolina’s three or four times a year, have been doing so for years. Our relationship with the Pig, (a.k.a. Piggly Wiggly grocery chain) began on Hilton Head Island.
We got the loyalty card the first year we all (7 family families) took the kids down for Easter break. When you have to feed 26 kids and 16 adults for a week, you get the card…and buy the shirts. Believe me, when one cousin comes home from a trip to the grocery with this shirt on, the other 25 start begging……
P. S. – the same thing happens at The Salty Dog restaurant on Sea Pines Plantation. Sigh.
But times have changed and now my kids are all grown up. This week, we’re all at the beach again, this time it’s Folly Beach, just south of Charleston, SC.
The ubiquitous “I Dig the Pig” shirts are still at the entrance of the store. But the world has changed, my kids have “been there, done that, got the shirt” and even the grocer itself lives in a post-modern world.
The good news…the Pig still has a sense of whimsy!!