High on Monster High

It’s hard to stay up on all the trends I need to know in retail, shopper marketing, culture…engagement, advocacy…you name it…I’m supposed to know about it.  Honey Boo Boo? Really? We’re over your gross lack of manners. Gangnam Style? Whatever…

My new curiosity is Monster High. I’m looking for a couple of ten year olds to play with. I’ll invest in the dolls and  sets of accessories to go with.  Really, I will. I also want to play dolls with all the moms. This is fertile ground for woman culture.

Just look at the branding. Is this the next gen Hello Kitty or what?

Branding at its finest!!

Be Yourself. Be Unique. Be A Monster.

Just ask my husband. I can be all of the above on any given day. And then I can go play with my dolls. Acting out stories. Like a ten year old.

Monsters? Or Zombies? Connections to apps with big glitzy keys on the packages…..

 

Clawdeen – the best seller

What ARE the stories the dolls act out for ten year olds today?Is Monster High a next-gen storyboard? Could it be a comic book reality show? Is it individually crafted visual story telling, or script some marketer is pushing?

Is this toy story, next chapter? Let’s play.

What’s the story behind this?

 

Branding at its finest!!

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