Shopper Marketing – Climb into the Soup Bowl

I wish my corporate friends in shopper marketing would get out of their silo’s and climb into the soup bowl for once and for all. Come on friends, think about your own real life behavior. You don’t thing and act in marketing silo’s…and neither do your targeted shoppers.

When will marketing people stop thinking the world of quant data is more important versus a world of measuring human engagement and relationship?

We live in the world of soup, blended with incredible flavors. Would you eat soup with only one ingredient? No. Layers of flavor are just like layers of integrated, synchronized communication. Seamless and tasty. And fulfilling to the shopper.

It’s time to talk more about what is real and what is bulls&*t in the marketing services business. I’m standing up in the kitchen with something to say about blended recipes. They work.

What’s your recipe?

 

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