A Penny Less is Not Less

Really? Come on Walmart algorithms.

I’m not one to bash retailers that compete with Amazon. I say this because it’s really about experience, not price.  But retailers believe that for most shoppers,  it’s about price, so being a shopper marketing consultant, I play the game.

That said, I’ve installed this app called Invisible Hand, which tells me, when I’m browsing online, where I can find what I’m looking at cheaper. Note the yellow bar at the top of the “screen capture” below.

 

png_ Price compare

 

This morning I get an e-mail from Barnes & Noble about new books. I’m looking at Bobby Deen’s just-released today cookbook. He’s taken his Mams Paula Deen’s recipes and slashed the fat and calories, but not the flavor.

I jump over to Amazon (without clicking on B&N site, sorry) and check out the Kindle version, then the paperback version. Then the yellow bar pops up and tells me I can get this book for $0.01 cheaper at Walmart.com.

As I said, I’n not a retail basher at heart. I truly believe that some algorithm somewhere in cyberland did this to me today.

I want to declare to the technology bot that “A Penny Less is NOT Less.” If the bot tells its human programmer, that’s good. but it probably won’t, because it’s probably not listening to the human reaction I had.

With that behind me, I can now experience the experience Amazon has perfected, the one-click order button. I’ll be testing recipes on Thursday.

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2 Responses to A Penny Less is Not Less

  1. Joan Segal says:

    Anne,

    Loved this — made me smile and think – you are right a penny less is not less and its annoying sometimes

    thanks for the invisible hand app though!

    Joan

  2. Bill says:

    Definitely the result of one of us techie types programming. We can get just a bit too literal, just like the machines we work with. This is less than that… black and white. LOL

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