Anne Howe Shopper Marketing Consultant

Services Include

  • Shopper Marketing Capability Development
  • Shopper SparksSM – Commercial Innovation Workshops
  • Shopper Focused Brand Re-Positioning
  • Arriving at the So-What and Do-What of Insights
  • Marketing Communication Strategies
  • Industry or Conference Speeches/Presentations

If you’d like to talk more about the services, email me now.

Background

Anne is one of a limited breed of marketers: those with decades of executive leadership experience in the shopper marketing industry. Her category background includes food, snacks, household goods, as well as apparel, home décor, home hardware, consumer electronics and appliances.  She’s an enthusiastic, seasoned writer and presenter, with acuity for developing integrated, shopper-focused marketing strategies. Her well-developed senses for interpreting insights, retail and promotion gives her a keen sense of how to create engaging shopper strategies and experiences that change behavior across the path to purchase.

Notable Career Highlights

Senior Vice President, Market Intelligence, MARS Advertising

Anne spent 18 years in various senior leadership positions at the nation’s leading Shopper Marketing Agency, MARS Advertising. Accomplishments include:

  • Member of Executive Leadership Team
  • Led formation of agency’s shopper and retailer intelligence teams
  • Led formation of agency’s Insights and Account Planning group
  • Led agency’s active involvement in key industry associations, conferences and external marketing efforts
  • Agency futurist, responsible for internal and external interpretation of key trends
  • Published various whitepapers on trending topics including Economy, Value
  • Executive lead of Campbell Soup, Pepperidge Farm and Campbell’s Labels for Education shopper marketing efforts
  • Executive lead of Whirlppol and KitchenAid applicances account service team
  • Participated in agency new business development strategy and capabilities
  • Led co-branded launch of JBL sound systems within Compaq Computers
  • Led agency team to support national mass channel launch of Levi Signature Jeans
  • Led Clorox shopper marketing effort in launch of Greenworks cleaning products
  • Led national launch of Champion Underwear brand in department store channel
  • Team lead for retail-specific advertising and promotion for national launch of Barely There intimate apparel
  • Led US launch of Wonderbra brand in department store channel

Regional Vice President of Sales, Hanes Hosiery – Department Store Channel of Trade

  • Exceeded ambitious volume plan for one-third of national sales for hosiery division during period of category decline
  • Developed successful key-account promotion plans for four new hosiery product launches
  • Increased sales team productivity through development of key-account focused selling practices based on inventory productivity analysis

Group Account Supervisor, Anthony M. Franco Public Relations

  • Influenced successful retail tenant retention plan results with design and execution of shopper-facing awareness and trial promotion programs at Detroit Renaissance Center
  • Leveraged previous seven year career in hotel industry marketing and sales to create effective public relations strategies for Renaissance Center’s Westin Hotel

Shopper Marketing Industry Accomplishments, Affiliations

  • In Store Marketing Institute Faculty, Presenter at Six Conferences,; Co-Chair of 2008 ISMI Expo; Four-time ISMI Webinar Presenter; Highest Ranked Presenter at ISMI Shopper Marketing StratConn Event, November 2009
  • Presenter at PMA, IIR Shopper Insights Conference, IIR Category Management Conference
  • Member of The Retail Commission on Shopper Marketing
  • Member of the P.R.I.S.M. Consortium on Shopper Marketing
  • Third year BrainTrust Panelist on RetailWire.com
  • Published in The HUB Magazine

Blogger

The ShopperAnnie Blog (www.shopperannie.com)

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