Anne Howe Shopper Marketing Consultant

Services Include:

  • Market & Shopper Intelligence/Insights
  • Growth Opportunities & Strategies
  • Shopper Sparks – Commercial Innovation Workshops
  • Brand Positioning, Brand Architecture
  • What to Do with Insights (So What? Do What?)
  • Event Speeches/Presentations

If you’d like to talk more about the services, email me now.

Background

Anne is one of a limited breed of marketers: those with decades of executive leadership experience in the shopper marketing industry rounded out with sales, launching national brands at retail, communication and a base in hospitality. Her category background includes food, snacks, household goods, as well as apparel, home décor, appliances, home hardware, and hotels.  She’s an enthusiastic storyteller and presenter, with acuity for discovering and  interpreting insights that’s rooted in both curiosity and years of studying the art and science of influence.

Notable Career Highlights

Senior Vice President, Acosta Mosaic Group – Shopper Solutions and Hunter Straker

In late 2103, after consulting client Mosaic Experiential Marketing was acquired by Acosta Sales & Marketing, Anne was recruited to join the leadership team of Acosta Mosaic Group and helped to launch two new marketing agencies in the U. S. marketplace; Shopper Solutions (facing retailers) and Hunter Straker (facing brands). In 2015, she transitioned into a special project consultative role for the executive team.

Independent Consultant, Anne Howe Associates

At the urging of industry cohorts, Anne began consulting in 2011, and focused on developing white-space growth strategies as well as updated brand architectures/positioning for many service companies across North America. She also helped lead a number of brands through innovation planning workshops. Clients included Decision Insight, Mosaic Experiential Marketing, Team Detroit (for Ford Motor Co.), Solo Cups, Brogan & Partners (for focus on trends, insights and strategic planning; and clients HoneyBaked Ham, C2AE).

Senior Vice President, Market Intelligence, The MARS Agency

Anne spent 18 years in senior leadership positions at the nation’s leading Shopper Marketing Firm.  Accomplishments include:

  • Member of Executive Leadership Team, vigorous developer of new capability for nation’s leading shopper agency
  • Led two intra-agency start up businesses
  • Led formation of agency’s Shopper and Retail Intelligence teams
  • Led formation of agency’s Insights and Account Planning group
  • Developed and led agency’s activity key industry associations, conferences and external marketing efforts
  • Agency futurist, responsible for internal and external interpretation of key consumer culture shifts
  • Published whitepapers on relevant industry topics including Economic Recovery, Shopper Value Chain, Employee Development
  • Led national media and retail launch for Champion Underwear brand in department stores
  • Led U.S. retail launch of:
    • Wonderbra brand and Barely There Intimates in department store channel
    • Whirlpool Duet front-loader washer/dryer at Lowe’s and HH Gregg, among others
    • Clorox launch of Greenworks cleaning brand at food, drug, mass & club channels
    • Levi’s Signature Jeans in mass channel
  • Client requested executive lead for key businesses:
    • Campbell Soup, Pepperidge Farm Shopper Marketing
    • Whirlpool and KitchenAid

Regional Vice President of Sales, Hanes Hosiery – Department Store Channel of Trade

  • Exceeded ambitious volume plan for one-third of national sales for hosiery division during period of category decline
  • Developed successful key-account promotion plans for four new hosiery product launches
  • Increased sales team productivity through development of key-account focused selling practices based on inventory productivity analysis

Industry Accomplishments, Affiliations

  • Seven-year BrainTrust Panelist on RetailWire.com, frequent Webinar Panelist
  • Path to Purchase Institute Faculty, Conference, StratConn & Webinar Presenter,  Co-Chair of 2008 Annual Expo
  • Presenter at PMA, IIR Shopper Insights in Action

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