Category Archives: Innovation

Can you help me?

Posted on February 17, 2013 by shopperannie

I’ve been re-reading Nilofer Merchant’s book Eleven Ways to Add Value in the Social Era. I love this book. It’s about context for business in the 21st century, creating value via social connections beyond an organizational construct. The organizational construct is … Continue reading →

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Three AHA Moments – Words for 2013

Posted on January 2, 2013 by shopperannie

This is the third year I’ve followed the advice of business leader Chris Brogan  - to select and post for all to see – three words that will guide the year ahead. Last year I built my words around my business … Continue reading →

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High on Monster High

Posted on December 18, 2012 by shopperannie

It’s hard to stay up on all the trends I need to know in retail, shopper marketing, culture…engagement, advocacy…you name it…I’m supposed to know about it.  Honey Boo Boo? Really? We’re over your gross lack of manners. Gangnam Style? Whatever… … Continue reading →

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Peeking into Retail Windows

Posted on November 21, 2012 by shopperannie

What ever happened to retail windows that could cause a shopper to pause and ponder? These windows did just that. Thank you, Louis Vuitton, for your design point of view – worth taking a moment to appreciate. Amidst the crowd … Continue reading →

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We Dig the Pig

Posted on November 19, 2012 by shopperannie

We travel to the Carolina’s three or four times a year, have been doing so for years. Our relationship with the Pig, (a.k.a. Piggly Wiggly grocery chain) began on Hilton Head Island. We got the loyalty card the first year … Continue reading →

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Get Working on Tomorrow. Today.

Posted on November 9, 2012 by shopperannie

We better get working on tomorrow. Today. With a wary eye on the future, it’s way past time to start thinking, seeing and acting differently. Businesses today are trying to change, but still unwilling to break out of deeply rooted … Continue reading →

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Crackin’ with McCracken

Posted on September 21, 2012 by shopperannie

A few years back I sat in a conference hall enjoying this jitter-bug kind of of guy flit about the stage and roam up and down the aisles ranting about human culture and marketing. I was riled up, excited by … Continue reading →

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Hello Kitty

Posted on April 26, 2012 by shopperannie

I’ve always been a fan of the Hello Kitty brand, mostly because the founders never “gave” the brand a positioning, It was always about letting the consumer define what it meant to her. I loved that. Until yesterday, I was … Continue reading →

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Is price the only answer to showrooming at retail? I think not.

Posted on April 15, 2012 by shopperannie

If you touch retail in any manner in your profession, you’ve no doubt heard about “showrooming” – the practice of using a smartphone from a store aisle to check prices and potentially buy from another retailer or an online only … Continue reading →

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The debate on using BIG DATA for retail insights!

Posted on March 30, 2012 by shopperannie

Yesterday, the RetailWire discussion board posed some questions about the merits of using big data sets to gain understandings and insights into shoppers. Use of big data sets is a growing trend, in part because the data is available, and … Continue reading →

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