Category Archives: link

Get Working on Tomorrow. Today.

Posted on November 9, 2012 by shopperannie

We better get working on tomorrow. Today. With a wary eye on the future, it’s way past time to start thinking, seeing and acting differently. Businesses today are trying to change, but still unwilling to break out of deeply rooted … Continue reading →

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Walmart on the move – to your doorstep

Posted on October 10, 2012 by shopperannie

Retailing today is at an inflection point unlike I’ve ever seen in my “too many to count” years in the business. No retailer has as much at risk or to gain than Walmart. The company is one of the most … Continue reading →

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Crackin’ with McCracken

Posted on September 21, 2012 by shopperannie

A few years back I sat in a conference hall enjoying this jitter-bug kind of of guy flit about the stage and roam up and down the aisles ranting about human culture and marketing. I was riled up, excited by … Continue reading →

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Solving for Shopper

Posted on May 6, 2012 by shopperannie

Many people in shopper marketing seem to think and act as if the shopper is the problem.  That’s a different and, in my opinion, incorrect way of putting the shopper at the center of the universe. In Chapter 26 of … Continue reading →

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The fishy business of Shopper Marketing

Posted on April 29, 2012 by shopperannie

I’ve got a voracious appetite for reading. This weekend I’m trying to catch up on a few industry reads. This morning I’m browsing through the 2nd Edition of Shopper Marketing, published by Kogan Page Limited in 2010 and updated in … Continue reading →

Posted in Inspiration, link, Shopper Marketing, TRENDS | Tagged , , | 2 Comments

Is price the only answer to showrooming at retail? I think not.

Posted on April 15, 2012 by shopperannie

If you touch retail in any manner in your profession, you’ve no doubt heard about “showrooming” – the practice of using a smartphone from a store aisle to check prices and potentially buy from another retailer or an online only … Continue reading →

Posted in Innovation, link, Photo, Retail News, Shopper Marketing | Tagged , , , , | 1 Comment

The debate on using BIG DATA for retail insights!

Posted on March 30, 2012 by shopperannie

Yesterday, the RetailWire discussion board posed some questions about the merits of using big data sets to gain understandings and insights into shoppers. Use of big data sets is a growing trend, in part because the data is available, and … Continue reading →

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How to keep current on retail issues!

Posted on March 19, 2012 by shopperannie

http://www.retailwire.com/blog/22531/anne-howe Today, I’m posting a link (above) to my comments on the RetailWire discussion site. It’s a wonderful site, and I’m proud to have been a BrainTrust panelist for a number of years. But this post isn’t about me. It’s … Continue reading →

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Best Buy Trains Shoppers to Distrust Pricing

Posted on January 5, 2012 by shopperannie

DID YOU KNOW…. …that 86% of consumers are somewhat or highly likely to move their business to another retail brand when they encounter inconsistent pricing across channels? It’s true, and here’s the source: 2011 Shopper Preference Study, RetailTouchPoints Whitepaper, August 2011 One would think … Continue reading →

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Shopper Marketing – Top Trend for 2012 – Smart tech and human contact come together.

Posted on December 15, 2011 by shopperannie

As I browse through 2012 trend articles, I look for threads that weave seemingly disparate trends together into something more meaningful. This year, I see a distinct link between the breakneck pace of smartphone use and the growing desire even … Continue reading →

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