Category Archives: Marketing Communications

Can you help me?

Posted on February 17, 2013 by shopperannie

I’ve been re-reading Nilofer Merchant’s book Eleven Ways to Add Value in the Social Era. I love this book. It’s about context for business in the 21st century, creating value via social connections beyond an organizational construct. The organizational construct is … Continue reading →

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Which comes first?

Posted on May 31, 2012 by shopperannie

Which comes first? The chicken or the egg? The sale or the system? The process or the team? I think the answer to all of these is a combination of effort and trust. When the bird goes through the effort … Continue reading →

Posted in Inspiration, Marketing Communications, Shopper Marketing | Tagged , , , | 1 Comment

PayPal – Brand or Commodity?

Posted on February 16, 2012 by shopperannie

Well. I just got an e-mail to take a survey about PayPal. I thought: “I use it, so why not take the survey?” I think I flunked.  The invite told me it would take ten minutes, which I was willing … Continue reading →

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When P&G Invests, Pay Attention

Posted on December 20, 2011 by shopperannie

I am re-posting an article from today’s Wall Street Journal in its entirety. Why? Because in my twenty years of shopper marketing, I’ve learned that when P&G makes a commitment to anything designed to make it easier for consumers to … Continue reading →

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Fascination Triggers – a shortcut worth exploring in shopper marketing

Posted on May 3, 2011 by shopperannie

Were you, like me, taught that taking shortcuts is a bad idea? Were you taught that the slow and thorough way of working was “THE” path to success? And do you, today, after working for many years, want to throw … Continue reading →

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