New ideation product helps brands to innovate in response to shopper behavior

Shoppers Innovation Path from Stock.xchng

New ideation product helps brands to innovate in response to shopper behavior

Anne Howe Associates launches ShopperSparksSM Innovation

Beverly Hills, MI, April 11, 2011—Shopper marketing consultant and innovation change strategist Anne Howe announces the debut of ShopperSparksSM, a turn-key solution to assist brand and shopper marketers. ShopperSparksSM provides marketers and their agency resources with moderated ideation that leverages shopper behavior insights as routes to growth in the increasingly complex retail marketplace. Customized sessions provide insight-based stimulus and moderated innovation exercises at every target shopper engagement point across the path to purchase. Read the entire ShopperSparksSM News Release