Category Archives: Packaging

A Tramp Stamp on the Tomato!

I can’t wait to see if there will be a “tramp stamp” on my store-bought tomatoes one day soon. Change is coming to the produce industry.  Tattoos may soon replace those annoying but helpful little stickers you find on most fruits … Continue reading

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High on Monster High

It’s hard to stay up on all the trends I need to know in retail, shopper marketing, culture…engagement, advocacy…you name it…I’m supposed to know about it.  Honey Boo Boo? Really? We’re over your gross lack of manners. Gangnam Style? Whatever… … Continue reading

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The Grabbing Power of Visual Icons

During a recent visit to Target in search of new earbuds to replace a pair that got stepped on, I found myself standing at the electronics counter making a purchase. While I am in fact a shopper that notices many things, … Continue reading

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Peeking into Retail Windows

What ever happened to retail windows that could cause a shopper to pause and ponder? These windows did just that. Thank you, Louis Vuitton, for your design point of view – worth taking a moment to appreciate. Amidst the crowd … Continue reading

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Packaging is the silent salesman, whispering in the shopper’s ear.

The role of packaging is to be the silent salesman, according to Vickie VanHurley, Ph.D. and Package Design Team Supervisor for Meijer.  Being a regular Meijer shopper, I recently reached out to Vickie to engage her in a packaging methodology … Continue reading

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