Two weeks ago, I ordered an outdoor rug for my back deck from you. I was so pleased to find the selection you offerred, and did a bit of exploring on your site to determine the size and style I wanted. I love that my chosen rug was a good price, the shipping date was very reasonable, and in less than three days the rug was on the deck, under the new table. Imagine how happy I was to have my neighbors over for dinner, collecting compliments on my style of outdoor entertaining.
So, why oh why, Overstock, do you continue to show up in my Facebook feed as a sponsored post with views and ads of all the other rugs I looked at but did not order???
Come on now, you know I bought one of the 5 styles I was looking at. Why do you now haunt (read as annoy) me with the other 4?
This the is most shopper-annoying part of technology.
It makes me want to delete my Overstock.com account. Instead of helping me, you are interrupting my life while I am trying to enjoy what I bought from you already.
There’s a secret trick to deciphering number codes on produce stickers – those leading with the number 9 are organic food, and those that lead with 4 are just plain food, grown however the farmer chooses. Remember this: nine is fine and four is a bore.
I wonder if the tattoos will be tiny and hard to see like the stickers are now or big and artistic like a full sleeve? I wonder if shoppers will find the tattoos offensive or perceive them to be dangerous to eat?
This trend is beginning in Europe. Can you guess which U. S. retailer will lead the way with tattooed produce? Flip a coin on Whole Foods or Walmart. Sustainability is key to them both, and that’s what’s behind the tattoo movement.
I like the idea of tattoos on produce. I look forward to the day that I will no longer have to stick the labels from the veggies all over my hand when I’m prepping the organic goodies for the juicer.
Yes, it’s true. I took a dozen in-store pictures in a grocery store while on vacation. But, it’s rare for @ShopperAnnie to get a chance to shop in a brand spanking new major grocery store. Overall, I’d rate this newly constructed Publix store a ten!
What impressed me the most? The front of store endcaps, which were clearly designed with plenty of shopper logic. If you’re in the shopper business, you might remember that traditionally, grocers want to draw shoppers to the back endcaps, to get them down more aisles.
Shoppers, however, want easy and fast access to the items they want most often, seeking to shorten the time they spend in the store, especially as trips change to more quick-trips and less time-consuming stock-up trips.
The best example of new thinking in endcap display is shown below in what I’ll call the breakfast bar. Note the cooler with an areas for eggs, yogurt, meats and juice. Starbucks gets a great spot on the upper right and Qia – a new gluten-free superfood cereal from Nature’s Path is featured on the left.
Near the end of our trip, a co-traveler went to the Publix store at 7am to get a newspaper, saw the butcher stocking a rolling refrigerated case set at the front door with fresh cut pork chops surrounded by fresh broccoli and seasonal fruit. Over breakfast at the condo, he made the suggestion that we stop by Publix later to pick up that fresh pork for dinner. When we arrived at 4:00PM, the meat was being restocked and we were told the fresh chops had been cut only minutes before we arrived.
I’m not one to bash retailers that compete with Amazon. I say this because it’s really about experience, not price. But retailers believe that for most shoppers, it’s about price, so being a shopper marketing consultant, I play the game.
That said, I’ve installed this app called Invisible Hand, which tells me, when I’m browsing online, where I can find what I’m looking at cheaper. Note the yellow bar at the top of the “screen capture” below.
This morning I get an e-mail from Barnes & Noble about new books. I’m looking at Bobby Deen’s just-released today cookbook. He’s taken his Mams Paula Deen’s recipes and slashed the fat and calories, but not the flavor.
I jump over to Amazon (without clicking on B&N site, sorry) and check out the Kindle version, then the paperback version. Then the yellow bar pops up and tells me I can get this book for $0.01 cheaper at Walmart.com.
As I said, I’n not a retail basher at heart. I truly believe that some algorithm somewhere in cyberland did this to me today.
I want to declare to the technology bot that “A Penny Less is NOT Less.” If the bot tells its human programmer, that’s good. but it probably won’t, because it’s probably not listening to the human reaction I had.
With that behind me, I can now experience the experience Amazon has perfected, the one-click order button. I’ll be testing recipes on Thursday.
I wish my corporate friends in shopper marketing would get out of their silo’s and climb into the soup bowl for once and for all. Come on friends, think about your own real life behavior. You don’t thing and act in marketing silo’s…and neither do your targeted shoppers.
When will marketing people stop thinking the world of quant data is more important versus a world of measuring human engagement and relationship?
We live in the world of soup, blended with incredible flavors. Would you eat soup with only one ingredient? No. Layers of flavor are just like layers of integrated, synchronized communication. Seamless and tasty. And fulfilling to the shopper.
It’s time to talk more about what is real and what is bulls&*t in the marketing services business. I’m standing up in the kitchen with something to say about blended recipes. They work.
During a recent visit to Target in search of new earbuds to replace a pair that got stepped on, I found myself standing at the electronics counter making a purchase. While I am in fact a shopper that notices many things, clutter around a retail counter rarely gets any attention. Mainly I think its annoying and in the way.
But, in the midst of paying, SOMETHING ICONIC caught my eye. It was on a typical rack of gift cards – a sea of clutter that’s hard to read and impossible to shop, in my humble opinion.
But these babies jumped out at me big time. Why?
Because my brain is patterned to recognize the two images as associated with pleasure. So, while out of context in a store versus on a screen, they break through the clutter and get noticed.
Nice work, Apple. I almost gifted myself on the spot. Almost.
What ever happened to retail windows that could cause a shopper to pause and ponder?
These windows did just that.
Thank you, Louis Vuitton, for your design point of view – worth taking a moment to appreciate. Amidst the crowd on King St. in Charleston, you managed to not only bemuse, but also to reflect the scene on the street itself.
We travel to the Carolina’s three or four times a year, have been doing so for years. Our relationship with the Pig, (a.k.a. Piggly Wiggly grocery chain) began on Hilton Head Island.
We got the loyalty card the first year we all (7 family families) took the kids down for Easter break. When you have to feed 26 kids and 16 adults for a week, you get the card…and buy the shirts. Believe me, when one cousin comes home from a trip to the grocery with this shirt on, the other 25 start begging……
P. S. – the same thing happens at The Salty Dog restaurant on Sea Pines Plantation. Sigh.
But times have changed and now my kids are all grown up. This week, we’re all at the beach again, this time it’s Folly Beach, just south of Charleston, SC.
The ubiquitous “I Dig the Pig” shirts are still at the entrance of the store. But the world has changed, my kids have “been there, done that, got the shirt” and even the grocer itself lives in a post-modern world.
The good news…the Pig still has a sense of whimsy!!
Retailing today is at an inflection point unlike I’ve ever seen in my “too many to count” years in the business. No retailer has as much at risk or to gain than Walmart. The company is one of the most fascinating stories to follow and talk about in the industry today.
As you might know by now, one of my retail/shopper marketing industry opportunities is being a panelist on the Retail Wire portal
where I post comments regularly on one or more of three discussion topics listed every weekday.
Today, we have a story about Walmart on the move, this time with a courier to your doorstep, delivering on the incessant need we have for instant gratification from the online shopping experience. Walmart, with logistics rigor, and stores galore, can and will deliver happiness to you the same day you click. (in some markets, they are in test expansion mode).
Is this the BIG opportunity in the making for Walmart or a desperate reaction to the muscle of Amazon as it flexes to deliver same day to the 45% of US adult shoppers who name them as the number one place they shop online?
I believe Walmart is one of the bravest retailers out there, with a renewed interest in testing and learning what’s good for the shoppers and good for their business too. I support this move, and I think it has HUGE potential upside in the two most important consumer groups to retail – Boomer and Gen Y consumers. Read why….
Join the movers and shakers and read RetailWire. Add your comments and raise the level of insight even higher! It’s not just Walmart on the move. Retail is racing to a tipping point, it’s critical for more thought leaders, like you, to join the discussion.