Category Archives: Shopper Marketing

Publix rethinks the ubiquitous Retail Endcap

Posted on April 25, 2013 by shopperannie

Yes, it’s true. I took a dozen in-store pictures in a grocery store while on vacation. But, it’s rare for @ShopperAnnie to get a chance to shop in a brand spanking new major grocery store. Overall, I’d rate this newly … Continue reading →

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A Penny Less is Not Less

Posted on February 5, 2013 by shopperannie

Really? Come on Walmart algorithms. I’m not one to bash retailers that compete with Amazon. I say this because it’s really about experience, not price.  But retailers believe that for most shoppers,  it’s about price, so being a shopper marketing … Continue reading →

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Shopper Marketing – Climb into the Soup Bowl

Posted on January 27, 2013 by shopperannie

I wish my corporate friends in shopper marketing would get out of their silo’s and climb into the soup bowl for once and for all. Come on friends, think about your own real life behavior. You don’t thing and act … Continue reading →

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The Grabbing Power of Visual Icons

Posted on November 29, 2012 by shopperannie

During a recent visit to Target in search of new earbuds to replace a pair that got stepped on, I found myself standing at the electronics counter making a purchase. While I am in fact a shopper that notices many things, … Continue reading →

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Retail Fitness? Off the scale……

Posted on November 15, 2012 by shopperannie

My son, 23, can not afford a fancy gym membership, but he does pay for a basic workout membership at a local franchised Planet Fitness. In the club, there’s a separate area with tanning beds, massage tables… you know…the spa … Continue reading →

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Walmart on the move – to your doorstep

Posted on October 10, 2012 by shopperannie

Retailing today is at an inflection point unlike I’ve ever seen in my “too many to count” years in the business. No retailer has as much at risk or to gain than Walmart. The company is one of the most … Continue reading →

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The Maxxinista in Me

Posted on September 4, 2012 by shopperannie

If you are female, you have it in your DNA. If you are male and have it too, shopping is never a drudgery. We, the shoppers, create our own fun and games in the stores, especially when we’re on adventure … Continue reading →

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Be. Very. Afraid.

Posted on July 9, 2012 by shopperannie

Just take a look at this chart.   Shoppers said shopping in bricks and mortar retailers is reliable and safe. Reliable and Safe. Reminds me of the guys my parents used to tell me to date when I was seventeen. … Continue reading →

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My trip to the store….

Posted on July 4, 2012 by shopperannie

Posted on my friend Bill’s Facebook status on this blazing hot 4th of July… enjoy! My trip to the store. There was a bit of confusion at the store this morning. When I was ready to pay for my groceries … Continue reading →

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Is Sinking Shopper Conversion is a “No Shit, Sherlock” Finding?

Posted on June 27, 2012 by shopperannie

It seems that otherwise very successful retailers are having an effectiveness problem.  Their social media efforts to boost traffic and sales from their mobile commerce sites aren’t working.  Fancy that! The shopper is isn’t converting to buyer at rates the … Continue reading →

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