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Category Archives: Shopper Stories
Stories from shopping adventures, mine or otherwise.
Bye, Bye Kiwi
Kiwi, you’ve been replaced by a banana. A peel of a banana, no less! I recently read (in the AARP magazine, OMG did I just admit that?) that you can use a banana peel (the inside part) to polish leather … Continue reading →
Posted in Brand News, Point of View, Shopper Stories
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Tagged Apparel, Economy, Innovation, shopper stories, Sustainability
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High on Monster High
It’s hard to stay up on all the trends I need to know in retail, shopper marketing, culture…engagement, advocacy…you name it…I’m supposed to know about it. Honey Boo Boo? Really? We’re over your gross lack of manners. Gangnam Style? Whatever… … Continue reading →
Posted in Brand News, Innovation, Packaging, Point of View, Shopper Stories
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Tagged Accessories, Branding, Culture, Dolls, perspective, Shopper Marketing, Toys
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Retail Fitness? Off the scale……
My son, 23, can not afford a fancy gym membership, but he does pay for a basic workout membership at a local franchised Planet Fitness. In the club, there’s a separate area with tanning beds, massage tables… you know…the spa … Continue reading →
Posted in Point of View, Retail News, Shopper Marketing, Shopper Stories
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Tagged retail, Retail Merchandising, Shopper Insight, Strategy
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The Maxxinista in Me
If you are female, you have it in your DNA. If you are male and have it too, shopping is never a drudgery. We, the shoppers, create our own fun and games in the stores, especially when we’re on adventure … Continue reading →
Posted in Brand News, Retail News, Shopper Marketing, Shopper Stories
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Tagged Accessories, Apparel, Home Furnishings, Innovation, Shopper Marketing, Strategy
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The Primal Urge
It’s August and I’m shopping. Like a siren, the back-to-school shopping crave pulls me into Nordstrom. But my kids are out of school and I’m not in school. I saw no ads, I have no flyers from the postman. I … Continue reading →
Posted in Point of View, Retail News, Shopper Stories
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Tagged Apparel, Shopper Insight, Shopping
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We are judging this man by his shoes!!
Meet Matt. Yesterday some stranger took his bag off the train on the way to Newark Airport. As any traveler knows, Newark Airport can barely feed a traveler well, let alone replace everything Matt needed to complete his business trip … Continue reading →
Posted in Inspiration, Shopper Stories
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Tagged Apparel, retail, Shopper Marketing, shopper stories
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My trip to the store….
Posted on my friend Bill’s Facebook status on this blazing hot 4th of July… enjoy! My trip to the store. There was a bit of confusion at the store this morning. When I was ready to pay for my groceries … Continue reading →
Posted in Shopper Marketing, Shopper Stories
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Tagged Retail Merchandising, Shopper Marketing
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My Invisible Hand is choking me.
Last week I read about an extension for Google Chrome browser called Invisible Hand, which can inform me when items I am searching for online can be purchased cheaper on another site. Sounds like a good plan for a savvy shopper, … Continue reading →
Best Buy Trains Shoppers to Distrust Pricing
DID YOU KNOW…. …that 86% of consumers are somewhat or highly likely to move their business to another retail brand when they encounter inconsistent pricing across channels? It’s true, and here’s the source: 2011 Shopper Preference Study, RetailTouchPoints Whitepaper, August 2011 One would think … Continue reading →
Posted in link, Retail News, Shopper Stories
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Tagged Electronics, retail, Shopper Insight, Shopper Marketing, shopper stories
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Why is your refrigerator so empty?
I was asked this question by my 24 year old nephew yesterday. It’s been bugging me, since just this week I made an internal promise to back off the amount of money I spend on groceries. The easy answer is … Continue reading →
Posted in Point of View, Shopper Marketing, Shopper Stories
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Tagged Beverage, Economy, food, Shopper Marketing, Shopping
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