Category Archives: Shopper Stories

Stories from shopping adventures, mine or otherwise.

Falling out of like with online shopping

DEAR OVERSTOCK.COM Two weeks ago, I ordered an outdoor rug for my back deck from you.  I was so pleased to find the selection you offerred, and did a bit of exploring on your site to determine the size and … Continue reading

EmailFacebookLinkedInStumbleUponTumblrEvernoteWordPressMore
Posted in Point of View, Retail News, Shopper Marketing, Shopper Stories, Uncategorized | Tagged , , , , , , , | 1 Comment

Bye, Bye Kiwi

Kiwi, you’ve been replaced by a banana. A peel of a banana, no less! I recently read (in the AARP magazine, OMG did I just admit that?) that you can use a banana peel (the inside part) to polish leather … Continue reading

Posted in Brand News, Point of View, Shopper Stories | Tagged , , , , | Leave a comment

High on Monster High

It’s hard to stay up on all the trends I need to know in retail, shopper marketing, culture…engagement, advocacy…you name it…I’m supposed to know about it.  Honey Boo Boo? Really? We’re over your gross lack of manners. Gangnam Style? Whatever… … Continue reading

Posted in Brand News, Innovation, Packaging, Point of View, Shopper Stories | Tagged , , , , , , | Leave a comment

Retail Fitness? Off the scale……

My son, 23, can not afford a fancy gym membership, but he does pay for a basic workout membership at a local franchised Planet Fitness. In the club, there’s a separate area with tanning beds, massage tables… you know…the spa … Continue reading

Posted in Point of View, Retail News, Shopper Marketing, Shopper Stories | Tagged , , , | Leave a comment

The Maxxinista in Me

If you are female, you have it in your DNA. If you are male and have it too, shopping is never a drudgery. We, the shoppers, create our own fun and games in the stores, especially when we’re on adventure … Continue reading

Posted in Brand News, Retail News, Shopper Marketing, Shopper Stories | Tagged , , , , , | Leave a comment

The Primal Urge

It’s August and I’m shopping. Like a siren, the back-to-school shopping crave pulls me into Nordstrom.  But my kids are out of school and I’m not in school. I saw no ads, I have no flyers from the postman. I … Continue reading

Posted in Point of View, Retail News, Shopper Stories | Tagged , , | 1 Comment

We are judging this man by his shoes!!

Meet Matt. Yesterday some stranger took his bag off the train on the way to Newark Airport. As any traveler knows, Newark Airport can barely feed a traveler well, let alone replace everything Matt needed to complete his business trip … Continue reading

Posted in Inspiration, Shopper Stories | Tagged , , , | Leave a comment

My trip to the store….

Posted on my friend Bill’s Facebook status on this blazing hot 4th of July… enjoy! My trip to the store. There was a bit of confusion at the store this morning. When I was ready to pay for my groceries … Continue reading

Posted in Shopper Marketing, Shopper Stories | Tagged , | Leave a comment

My Invisible Hand is choking me.

Last week I read about an extension for Google Chrome browser called Invisible Hand, which can inform me when items I am searching for online can be purchased cheaper on another site. Sounds like a good plan for a savvy shopper, … Continue reading

Posted in Retail News, Shopper Stories | Tagged , , | Leave a comment

Best Buy Trains Shoppers to Distrust Pricing

DID YOU KNOW…. …that 86% of consumers are somewhat or highly likely to move their business to another retail brand when they encounter inconsistent pricing across channels? It’s true, and here’s the source: 2011 Shopper Preference Study, RetailTouchPoints Whitepaper, August 2011 One would think … Continue reading

Posted in link, Retail News, Shopper Stories | Tagged , , , , | Leave a comment