Category Archives: Trade Promotion

Is Trade Promotion the Sacred Cow of Shopper Marketing?

As marketers become more and more shopper-centric, their outputs look more and more sophisticated. Most of them now have a path-to-purchase framework as the guiding visual at the top of the plans.  The frameworks vary from three stages to a … Continue reading

Posted in Point of View, Shopper Marketing, Trade Promotion | Tagged , , | 1 Comment