Category Archives: Uncategorized

Everybody Needs a Happy Place

Posted on March 21, 2013 by shopperannie

A lighthouse has useful purposes, to help sailors avoid disaster and find their way home. We all need that once in a while. So I’m posting up my favorite lighthouse photo from Sturgeon Point, Michigan. Long ago a family member … Continue reading →

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Be. Very. Afraid.

Posted on July 9, 2012 by shopperannie

Just take a look at this chart.   Shoppers said shopping in bricks and mortar retailers is reliable and safe. Reliable and Safe. Reminds me of the guys my parents used to tell me to date when I was seventeen. … Continue reading →

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Personal Brands Enhance Shopper Experience at Farmer’s Markets

Posted on May 13, 2011 by shopperannie

why-i-shop-at-the-royal-oak-farmers-market I am re-posting my point-of-view on shopping at the farmer’s market that I published last fall. I was reminded of it based on reading the discussion today on RetailWire.com, which was to input on whether farmer’s markets posed a … Continue reading →

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Innovative Strategies Taking Shape at Retail

Posted on March 25, 2011 by shopperannie

That’s where I’ve been lately. Exploring the kinds of innovation that works for Shopper Marketing. I’ve been inspired by retailer acceleration of integrated engagement with the shoppers. Last week Gap pulled off a classic “Price Line Negotiator” model with a … Continue reading →

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