Category Archives: Uncategorized

Falling out of like with online shopping

DEAR OVERSTOCK.COM Two weeks ago, I ordered an outdoor rug for my back deck from you. ¬†I was so pleased to find the selection you offerred, and did a bit of exploring on your site to determine the size and … Continue reading

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Posted in Point of View, Retail News, Shopper Marketing, Shopper Stories, Uncategorized | Tagged , , , , , , , | 1 Comment

ShopperAnnie versus the Porn Star

Bet you didn’t know I chose @ShopperAnnie as my Twitter handle back in 2009 because there’s a porn star who calls herself Anne Howe. UGH! Launching a professional consultant identity in the Shopper Marketing/Retail/Consumer Goods space is hard enough. ¬†Competing … Continue reading

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Everybody Needs a Happy Place

A lighthouse has useful purposes, to help sailors avoid disaster and find their way home. We all need that once in a while. So I’m posting up my favorite lighthouse photo from Sturgeon Point, Michigan. Long ago a family member … Continue reading

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Be. Very. Afraid.

Just take a look at this chart.   Shoppers said shopping in bricks and mortar retailers is reliable and safe. Reliable and Safe. Reminds me of the guys my parents used to tell me to date when I was seventeen. … Continue reading

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Personal Brands Enhance Shopper Experience at Farmer’s Markets

why-i-shop-at-the-royal-oak-farmers-market I am re-posting my point-of-view on shopping at the farmer’s market that I published last fall. I was reminded of it based on reading the discussion today on RetailWire.com, which was to input on whether farmer’s markets posed a … Continue reading

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Innovative Strategies Taking Shape at Retail

That’s where I’ve been lately. Exploring the kinds of innovation that works for Shopper Marketing. I’ve been inspired by retailer acceleration of integrated engagement with the shoppers. Last week Gap pulled off a classic “Price Line Negotiator” model with a … Continue reading

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