I’ve been an active Brain Trust panelist on RetailWire.com for over nine years. Here, you’ll find my contributions on a range of topics. Click any title below to read the full article with contributions from the other industry expert panelists.
Do grocery stores have a customer engagement problem?
on November 13, 2018 at 2:56 pm
Many grocers believe "engagement" means having cashiers stand ready in front of registers to help people check out faster. That's yesterday's problem. Today's problem is that cashiers, managers, and any employee with time is rolling a bin through the aisle packing bags for delivery and/or pickup. There are even fewer employees that will offer to help shoppers plan, find an item or even know the codes to ring up fresh produce. In my market Earth Fare wins, Publix scores second, Harris Teeter third. Whole Foods and The Fresh Market, two that should win, have dropped to "don't bother" in my book. I'm very close to switching to Aldi based on the selection of organics at much lower prices. […]
Is Toys ‘R’ Us starting its comeback in Kroger’s aisles?
on November 5, 2018 at 2:53 pm
Toys at Kroger is a good shopper move because it lets parents see what kids react favorably to without the inconvenience of another trip. My guess is that Kroger will find enough sales lift to justify the experiment. […]
Shoppable ads need to tone down the sales pitch
on November 1, 2018 at 2:42 pm
I'm glad to see the call to action shift from "sale" or "coupon" to learn more. Relationships give brands a fighting chance to move beyond price (aka race to the bottom) and focus on benefits and attributes of the products! […]
Has wine in a can moved from fad to trend?
on October 26, 2018 at 2:42 pm
All signs point to yes, except for the great fun to be had at wineries out in the Napa region! Hard for us Boomers to imagine the Caymus experience ending with a can of Cabernet! […]
Can an Instagram-born luggage brand have staying power?
on October 25, 2018 at 2:48 pm
If a luggage brand is born via Instagram, it's likely born of the "people who travel" which is the most credible source ever! All the company needs to do in its evolution to a lifestyle travel brand is to keep the travel tribe at the center of the brand! Brilliance will certainly emerge. […]