I’ve been an active Brain Trust panelist on RetailWire.com for over nine years. Here, you’ll find my contributions on a range of topics. Click any title below to read the full article with contributions from the other industry expert panelists.
Should Coach Inc. have changed its name?
on October 16, 2017 at 2:23 pm
The logic for the name change to a corporate conglomerate name makes perfect sense. The company should not develop Tapestry as a consumer-facing brand. It's a financial umbrella. In this case the consumer brands are loved and have great meaning, so focus the brands toward the shoppers and Tapestry, Inc. to the investors. Perhaps more effort to be clear about the strategy could have been part of the announcement. […]
Are store brands a ‘fundamental defining piece’ of the retail experience?
on October 12, 2017 at 1:34 pm
Many retailers have private brands that exist but that don't offer a real point of differentiation. One of the best examples of a private brand with a category-wide claim is the Earth Fare brand, which re-launched about six months ago with a non-GMO claim backed by a commitment from the chain's CEO. Every product from the private brand meets a standard that many shoppers want to live by. That assurance makes it easy to understand what you're NOT getting in the product, which ultimately drive the why behind the buy. Retailers should indeed pay attention and take advantage of distinct opportunities like this. […]
Are retailers confusing customer service with the customer experience?
on October 9, 2017 at 1:45 pm
If more retailers could work on the experience, the service aspect would still be a critical element but would fold into a more integrated whole. Making it easier is key; making it perfect is not the goal. And the opportunity to design the process around the right type of shopper really helps to crystallize a strategic approach. […]
Office Depot to transform into IT service giant after $1B deal
on October 9, 2017 at 1:37 pm
Services have been a large part of the retail growth story for many years now. This is a marriage made in heaven! […]
Retailers lack of trust undermines predictive personalization’s potential
on October 5, 2017 at 2:11 pm
Tech vendors can help retailers adopt personalization systems by helping them survey the shoppers. If shoppers are interested and trust the retailer, the rest is easy! […]