I’ve been an active Brain Trust panelist on RetailWire.com for over nine years. Here, you’ll find my contributions on a range of topics. Click any title below to read the full article with contributions from the other industry expert panelists. 

  • Why is big food turning to pop-up stores to tell brand stories?
    on August 8, 2017 at 2:21 pm

    People love stuff to "do" and this type of retail gives brands a stage that shoppers can share while experiencing a brand. It's great for brands that take the time to build an interactive two-way story. I don't see this as a "save" strategy for an old brand, but it's a great launching pad for newer brands. […]

  • Will Amazon’s new return policy help or hurt its marketplace sellers?
    on August 4, 2017 at 2:05 pm

    I learned a lesson via this policy last week when I ordered a $7 part that didn't fit. It shipped to me FBA free due to Prime, but the return shipping was $6.30 leaving me a .70 cent credit on the return. I will no longer be too lazy to drive to Lowe's. […]

  • Will talking about pain points make Babies ‘R’ Us the go-to retailer for parents?
    on August 2, 2017 at 1:33 pm

    This effort seems much more realistic, and I think leaning on the "ish" is current and not yet overdone. I hope they can make it funny, because having babies and toddlers around is actually very entertaining despite the mess! […]

  • Will Gen Z demand a new level of collaboration?
    on August 1, 2017 at 2:35 pm

    Everything I've read and researched on Gen Z is that they are born 1996 to 2005, so the eldest is just getting out of college. That would make your kids a part of the Millennial generation. I have a preso on Gen Z I'd be glad to share with you! […]

  • Will Gen Z demand a new level of collaboration?
    on August 1, 2017 at 1:57 pm

    Marketers will do well to realize that what Gen Z lacks is real-life engagement and the emotional resonance that comes with it. When experiences and engagement results in emotional resonance, there is big opportunity for lasting feelings to develop that can influence purchasing. Brands that understand and work to develop these interaction skills early will be ahead of the curve! […]