I’ve been an active Brain Trust panelist on RetailWire.com for over nine years. Here, you’ll find my contributions on a range of topics. Click any title below to read the full article with contributions from the other industry expert panelists.
Has 4/20 become the official munchies marketing holiday?
on April 23, 2018 at 1:48 pm
Attention to munchies from brands on 4/20 is an easy opportunity. I'd like to see more attention given to useful promotions like Lyft offered. At the very least it keeps the roads a bit safer for a day! […]
Apocalypse? No. Retail faces a reset
on April 23, 2018 at 1:42 pm
Two words. Shopper obsessed. All retailers have a base set of customers. If they could only focus, focus, focus on making them happy by meeting and anticipating their needs, retailers could reap benefits untold as their shoppers turn into advocates. This is not new news but the "practice" of relevant retail needs to default back to seamless experiences for shoppers. […]
What makes a successful retail CEO?
on April 11, 2018 at 2:02 pm
In these times, leaders must put emotional intelligence into action with as much rigor as every other area of management. That's because "humanness" at the center of the business model is what drives overall success. Additionally, C-suite leaders must lean in toward being true customer advocates versus merchant-centric. Having the intelligence and guts to move the organization ahead to where the shopper is going will make the difference. Too many retail execs still believe they can "change shopper behavior" to meet old business models! […]
Barnes & Noble’s crowdsourcing app engages readers and earns solid reviews
on April 10, 2018 at 1:53 pm
I feel like this functionality should be part of the main app, since the core of Barnes & Noble is book sales. It’s s bit late to become the hub of crowdsourced input given the depth and breadth of Goodreads. […]
Retailers face criticism for failure to protect customer data
on April 9, 2018 at 1:41 pm
My answer to being involved in the MyFitnessPal app breach that I just got notified about this morning: delete the app for good. Period. A breach in trust of this nature signals the END of the relationship. Retailers that won't invest in data security don't deserve my business. […]