I’ve been an active Brain Trust panelist on RetailWire.com for over nine years. Here, you’ll find my contributions on a range of topics. Click any title below to read the full article with contributions from the other industry expert panelists.
Will a different kind of ‘innovation hub’ open the future to food growth opportunities?
on January 23, 2019 at 3:02 pm
I'm very happy to see well-being and health as pillars of this program instead of just extensions of current foods. There's a growing nutritional conscious in America that most CPG companies have failed to address. Kudos to Mondelēz! […]
Lowe’s kicks off NFL deal in the biggest game of all
on January 23, 2019 at 2:58 pm
Lowe's needs to pull out all the stops and deliver a full-on immersive integrated experiential campaign, not signs, billboards and TV ads. It's going to need a huge in-store component to be relevant. This feels like a big stretch for them. Given that I live two miles from HQ, I'd like to see them succeed! […]
NRF: Is the time right for retailers and brands to take political stands?
on January 17, 2019 at 2:32 pm
Taking a stand on social issues is the ultimate brand bravery, and should be applauded. It helps build cohesive culture in many companies as well. REI is a great example, even as they take a giant shopping day off the calendar! Sure, brands may lose a few fans, but the zealots will always defend for brands they care about, and that influence is authentic and free! […]
NRF: Consumers prefer self-service, but associates still have a role to play
on January 15, 2019 at 2:34 pm
Importance and credibility of associates to shoppers has everything to do with category and past experiences. So many shoppers have the "three strikes, you're out" mentality, legitimately based on fails. But in complex tech categories, many shoppers resort to "feeling out" the associate options before truly trusting an associate's ability.The downside risk is too high to just assume the level of help will be good enough. And then there's always the online component of seek, search and learn. For many, that's the most rewarding self-serve option! […]
Whole Foods halts 365 concept’s growth
on January 14, 2019 at 2:47 pm
I never thought Millennials were looking for a cheaper, more streamlined new store like 365 wanted to be. For that, we have Aldi. I'm glad to see a full-service high-quality Whole Foods with a great assortment across wider range of price points. One building can serve shoppers across many varied income levels. Amazon should now concentrate on expansion in geographic areas where there is less competition and a diverse range of shoppers! […]